Nikki Beach

Celebrate Life!


Nikki Style reflects the lifestyles, attitudes and images of the world’s top resort communities from a contemporary perspective with striking visuals. Nikki Style bridges the gap between fantasy and reality, pairing cutting-edge editorial on art and entertainment with marquee coverage of fashion and travel to readers who indulge in the latest trends and the best destinations.

Total reach per month


Media kit

In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand operating under the PMG umbrella.

PMG has an impressive portfolio of innovative and successful concepts and brands. Entities under the PMG umbrella include Nikki Beach Worldwide, which comprises a Beach Club Division with 13 locations across 10 countries; a Lifestyle Division (including an exclusive branding and clothing line found at Lifestyle Boutiques located at all Nikki Beach locations, a music label and Nikki Style Magazine, a lifestyle publication produced by Nikki Beach Publishing); a Special Events Division and a Hotels & Resorts Division.

Independent shoots are carefully curated for each print edition circulated globally.

Opening the world of Nikki Beach in Print and Online

Nikki Beach has committed to opening up the world it has created, to bridging the gap between fantasy and reality, pairing cutting-edge editorial on art and entertainment with marquee coverage of fashion and travel.

Nikki Style is a definitive guide to the global brand, it presents to the audience engaging articles and world-class imagery combining the six elements of the Nikki Beach brand – music, dining, entertainment, fashion, film and art.

A content strategy for online and print

Each of the 13 Nikki Beach locations – four of which are resort hotels – has a unique magazine, designed specifically with that resort in mind. It’s a magazine for the exclusive, the fashion-conscious, the active, the successful and those who dream big. With 10 issues a year, Nikki Style Magazine is read by international jet setters and style makers. We are a global brand and are in the hands of the most affluent customers on the planet.

Nikki Beach will support this strategy online through a newly developed digital platform that aims to bring to life the magazine and its content through curated content and ecommerce offerings.

Advertising rates



Inside Front Cover Spread


2nd Double Page Spread


4th Double Page Spread


Single Page


Reverse Gatefold Spread


1st Double Page Spread


3rd Double Page Spread


ROP Double Page Spread


Premium Single Page



CEO & Owner

Jack Penrod

Chief Branding Officer

Lucia Penrod


Darren Hodgkin

Creative Director

Karl Ibrahim


Cindy Bailey

Commercial Director

Richard Agyemang

Associate Publisher

Sudhish Chandran

Deputy Editor

Kelly Ann Crane

Head of Development

Richie Grey

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