In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand operating under the PMG umbrella.
PMG has an impressive portfolio of innovative and successful concepts and brands. Entities under the PMG umbrella include Nikki Beach Worldwide, which comprises a Beach Club Division with 13 locations across 10 countries; a Lifestyle Division (including an exclusive branding and clothing line found at Lifestyle Boutiques located at all Nikki Beach locations, a music label and Nikki Style Magazine, a lifestyle publication produced by Nikki Beach Publishing); a Special Events Division and a Hotels & Resorts Division.
Opening the world of Nikki Beach in Print and Online
Nikki Beach has committed to opening up the world it has created, to bridging the gap between fantasy and reality, pairing cutting-edge editorial on art and entertainment with marquee coverage of fashion and travel.
Nikki Style is a definitive guide to the global brand, it presents to the audience engaging articles and world-class imagery combining the six elements of the Nikki Beach brand – music, dining, entertainment, fashion, film and art.
A content strategy for online and print
Each of the 13 Nikki Beach locations – four of which are resort hotels – has a unique magazine, designed specifically with that resort in mind. It’s a magazine for the exclusive, the fashion-conscious, the active, the successful and those who dream big. With 10 issues a year, Nikki Style Magazine is read by international jet setters and style makers. We are a global brand and are in the hands of the most affluent customers on the planet.
Nikki Beach will support this strategy online through a newly developed digital platform that aims to bring to life the magazine and its content through curated content and ecommerce offerings.
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