Darren Hodgkin

About us

Pinpoint Media Group is one of the Middle East’s leading boutique media houses. With a reputation for creating high-quality luxury titles, the company has carved out a niche for producing exquisitely designed magazines, websites and content supported by a growing roster of diverse e-commerce channels across a number of market segments.

Pinpoint Media Group’s publishing portfolio is made up of a number of established brands including; La Femme, a luxury fashion lifestyle publication and website, Debonair, a stylish magazine, website and menswear portal, Altitudes, a lifestyle publication dedicated to business aviation, Edgar, a luxury men’s lifestyle magazine that celebrates all that is great about style, food, travel, culture, sport, cars and watches, Nikki Style, a definitive guide to global brand Nikki Beach, Yachts Middle East, a magazine jam-packed with engaging features, insightful analysis and awesome photography, and Watch 1010, a magazine and website that explores the world of luxury watchmaking in an informative and entertaining manner and GoodTaste Express the region’s much loved food and lifestyle online magazine and online grocery store.

Pinpoint Media Group’s headquarters boast a highly skilled workforce whose combined experience in print, marketing, editorial, design and events produces best in class results. Since 2009 the group has been expanding its team and investing in its strategic partner network to deliver leading online, e-commerce and experiential programmes with some of the regions market leading brands.

Quality is at our core

Pinpoint Media has proudly created many different products and projects without ever having lost sight of its goals. We have created some of the leading, most renowned magazines and online portals and we are committed to providing unique products and services across all spectrums of modern media.

Services we provide

Content Creation
– Curated content is key to projecting a brands identity and engaging with the consumer. Our team of professionals utilise their experience to capture the values of your brand message and translate this into unique content that can be used across any number of channels. We pride ourselves on taking the time to understand the companies we work with, the products they produce and most importantly the way in which a consumer would want to engage with those brands. This detail cannot be found on any website or report and has developed our client networks into long standing partnerships.

Photography – Our team and network of photographers pride themselves in producing visual experiences that span journalism, artistry and storytelling. We work with an expansive international client roster to produce work for media companies, charities, publishers, brands and cultural institutions. Our photographers work is renowned for producing powerful narratives that captivate an audience intrigue whilst presenting an un-rivalled authenticity and storytelling using the medium of photography.

Videography – We believe that by using video content to tell compelling stories we engage with our audiences on a greater level and ultimately capture their imaginations which will bring you closer to them. Through modern digital platforms video content has become more important than ever raising its status as a creative means from which to tell your brands story. Our teams value is centred in providing an integrated service from initial concept to final delivery.

Publishing – For more than a decade we have been developing our skills across the publishing sector driven by a team of dedicated experts that specialise in a breadth of fields including Editorial, Creative, Art Direction, Strategy and Commercial. With a reputation for creating high-quality luxury titles, the company has carved out a niche for producing exquisitely designed magazines in print and online while publishing stand-alone digital portals.

Models – The network of promotional models that we represent have been hand-picked for their ability to inspire audiences into action whether this through carefully created photo shoots or during live promotional events. These shared experiences are designed to create lasting memories, our models are also a powerful reflection of your brand carefully selected leave a strong, impactful, lasting impression designed to connect to the story you want to tell.

Events – Curated event experiences are created to invite audiences to experience your brand in a different way. Our team of event organisers have honed their offering to inspire an audience by weaving a brand throughout an event narrative from beginning to end. The audience experience begins the moment your audience thinks about attending your event and lasts long after they leave. We help you to tell a cohesive story across every touch point using a multi-sensory experience that engages with your emotions. Through our event programming we find opportunities to tell another chapter of your story.

Our Board

  • Darren Hodgkin

    Chief Executive Officer

  • Karl Ibrahim

    Creative Director

  • Cindy L Bailey


  • Richard Agyemang

    Publishing Director

  • Lucy Radford

    eCommerce Director

Darren Hodgkin

A word from the owner

There has been a massive shift in the media landscape, and in my humble opinion there are now more opportunities than ever as the region starts to embrace digital offerings. The old adage goes “out with the old, in with the new”, but I still believe in the power of print media. It still plays an integral role, but it’s just not as significant as it once was. I still believe people need that touch-and-feel element of a physical product. That said, I have embedded myself personally into all things digital over the past couple of years as I looked to migrate the business towards a digital offering. On the back of this we launched a very successful e-commerce platform in the form of Choithrams.com, and more recently something that is close to my heart — Debonaironline.com.

Since the beginning of 2018, Pinpoint Media Group has been launching a flood of products aimed at innovating in the print, digital and event market. We will continue on our pioneering path, so watch this space closely. We are certainly on course to create a few ripples along the way.